Clever ideas that makes us smile are always rewarded with a share. And this idea reminded us of an idea we had. We were going to take pdf's of all our rejected work and put them in an "ad graveyard" on our site. But then we figured we had two choices... password protect the gallery or get our asses handed to us by MM (or OLD agency). In the end we never got around to it. But it was a fun idea and we had a lot of laughs scheming about it.
Here's an excellent use of social scraping with a positive purpose. We did something similar a while ago, but we scraped for mentions of #bacon and burger lingo (code was done by @oddlytimbot and @oddlystudios). Same approach, but obviously with a completely different objective. I wish we had taken that code and used it for something like this NoHomophobes.com.
A couple of years ago Heinz closed its manufacturing plants in Southern Ontario and moved operations to the US. This didn't sit well with local farmers and many Canadian ketchup lovers. It also opened up an opportunity for French's to move in and sweep the leg. No word where this new all-Canadian ketchup product will be sold but we're already impressed with the product. Add the fact that 10% of all sales will be donated to local foodbanks and you have a product with conscience, and good taste.
This is an excellent example of what can be done by a creative team that actually understands how technology works. We have a theory on how they achieved the effect... but at this point it's a guess.
We figure there's an open API that let's you choose particular keyframes that get used as playhead scrubber preview images. So, they simply edited single frames of the alternate (playhead "video") scene into the main video. And voila, anyone who fast forwards along the playhead sees the alternate... or primary message. Don't drive fast.