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All Posts in Marketing Culture

July 15, 2016 - No Comments!

Data Is The New Oil

I think most of us would agree about the importance of companies becoming more tech savvy in their marketing, it that doesn't just mean more proficient at making websites and banner ads. And for many marketers that's the default approach, "bring me an innovative banner ad!" It actually means being able to source, understand and interpret data in order to solve consumer problems. It means using technology in fresh and innovative ways. And it means having the ability to sniff out marketing opportunities that consumers don't necessarily expect. To me, that's what it means to be tech savvy. That's what will separates successful modern marketing companies from the laggard ad agencies of the past (and dinosaurs of the future).

READ: Data Is The New Oil - Fortune.

June 26, 2016 - No Comments!

The Fonts of Blade Runner

When I was in highschool I was fastidiously infatuated with the 1982 science fiction classic, Blade Runner. At one point maybe more than Star Wars (although that's hairsplitting and might have more to do with my adolescent vacillation between Pris vs Leia). In fact, my yearbook write up listed my future goal, "to be a Blade Runner." Fast forward through a career in advertising, surrounded by design and typefaces and my obsession remains. And why this article caught my eye.

READ 1: Typeset In The Future.

READ 2: Ridiculously detailed typographical analysis of Blade Runner / Boing Boing.

April 13, 2016 - No Comments!

We Work At Rain43

Dave Stubbs, Jane Murray, Duncan Porter - VP, Executive Creative Directors at Rain43

I'm so excited to share some amazing news. Duncan and I are now VP, Executive Creative Directors at Rain43. Our partner in crime is Jane Murray, and we couldn't be happier. This is an exciting new model for how agencies should be structured, with a partnership of very senior digital and traditional creative expertise at the very top. From what we've seen already clients love the approach and are excited to see what we can do.

One of our first tasks is to entirely rebuild the creative department. We're looking for fresh thinking and serious cross-discipline chops. We need intermediate and senior creative teams, designers, and front-end developers. We also want to hear from motion graphics specialists and UX people of all flavours. Analytics people, too. We need it all.

READ: Rain43 hires three as co-founder readies departure | Marketing Magazine

March 29, 2016 - No Comments!

McCann Japan Hires #AI Creative Director

Meet AI-CD β, the AI bot

And that's not a euphemism... #McCann Japan actually did hire an #AI creative director.

AI-CD β, the AI bot was developed through the “Creative Genome Project”, one of the first projects undertaken by McCANN MILLENNIALS, an innovative taskforce that was launched last September by members of the agency’s Plissken faction. AI-CD β is artificial intelligence that is able to give creative direction for commercials.

READ: Contagious on Twitter

READ: McCann Japan Introduces The World's First AI Creative Director

February 26, 2016 - No Comments!

When Will Agencies Get Mobile?

Quite honestly, I'm not one to quote Martin Sorrell but he really nailed it in his comments about the state of mobile and current traditional agencies.

"We haven't adapted," said Mr. Sorrell. "When people talk about creativity in our industry, they're talking about Don Draper. They're not talking about the new definitions. Believe it or not, people inside media agencies are creative. Software engineers are creative ... It's the definition of it -- we haven't contextualized it correctly yet."

I wonder if traditional agencies will ever get mobile... or the mobile revolution, or the people who use mobile (aka everyone). Consider that 60% of all YouTube videos are viewed on mobile. And the people watching those videos are young, don't have TVs, and live digital lifestyles. Any company that thinks trying to reach them with approaches developed 25 years ago or interrupting them with a "message" on the hope that it will spur an action is lost.

The world changed. It's time for "agencies" to change, too.

READ: Martin Sorrell on Mobile: 'We Haven't Adapted' | Digital - AdAge.