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All Posts in Nerdcore

July 15, 2016 - No Comments!

Data Is The New Oil

I think most of us would agree about the importance of companies becoming more tech savvy in their marketing, it that doesn't just mean more proficient at making websites and banner ads. And for many marketers that's the default approach, "bring me an innovative banner ad!" It actually means being able to source, understand and interpret data in order to solve consumer problems. It means using technology in fresh and innovative ways. And it means having the ability to sniff out marketing opportunities that consumers don't necessarily expect. To me, that's what it means to be tech savvy. That's what will separates successful modern marketing companies from the laggard ad agencies of the past (and dinosaurs of the future).

READ: Data Is The New Oil - Fortune.

June 26, 2016 - No Comments!

The Fonts of Blade Runner

When I was in highschool I was fastidiously infatuated with the 1982 science fiction classic, Blade Runner. At one point maybe more than Star Wars (although that's hairsplitting and might have more to do with my adolescent vacillation between Pris vs Leia). In fact, my yearbook write up listed my future goal, "to be a Blade Runner." Fast forward through a career in advertising, surrounded by design and typefaces and my obsession remains. And why this article caught my eye.

READ 1: Typeset In The Future.

READ 2: Ridiculously detailed typographical analysis of Blade Runner / Boing Boing.

April 3, 2016 - No Comments!

Ultimate SciFi Spaceship Soundscape

Looking for a background engine sequence or sounds for a film or school project? Well, look no further. Warp Speed is the motherload. It's also a fun time-suck. And it's free.

Star Trek's Enterprise engine noise has been a recurring request. A slight problem delayed its release: our user interface had more sliders than it needed to recreate the sound! 😉 So, instead of designing just an engine noise, we decided to throw some extra sounds and turn the engine noise into a fully featured intergalactic experience. This soundscape has all the background noises needed to immerse yourself in a classic Sci-Fi movie soundtrack. For the TOS fans, we even added those fluttery vintage synth tones, reminiscent of how the future was perceived like... back in the sixties!

OR, go to the YouTube video and snag the effects from the 24hour, pre-recorded version.

READ: Ultimate SciFi Spaceship Soundscape.