I think most of us would agree about the importance of companies becoming more tech savvy in their marketing, it that doesn't just mean more proficient at making websites and banner ads. And for many marketers that's the default approach, "bring me an innovative banner ad!" It actually means being able to source, understand and interpret data in order to solve consumer problems. It means using technology in fresh and innovative ways. And it means having the ability to sniff out marketing opportunities that consumers don't necessarily expect. To me, that's what it means to be tech savvy. That's what will separates successful modern marketing companies from the laggard ad agencies of the past (and dinosaurs of the future).