Clever ideas that makes us smile are always rewarded with a share. And this idea reminded us of an idea we had. We were going to take pdf's of all our rejected work and put them in an "ad graveyard" on our site. But then we figured we had two choices... password protect the gallery or get our asses handed to us by MM (or OLD agency). In the end we never got around to it. But it was a fun idea and we had a lot of laughs scheming about it.
And that's not a euphemism... #McCann Japan actually did hire an #AI creative director.
AI-CD β, the AI bot was developed through the “Creative Genome Project”, one of the first projects undertaken by McCANN MILLENNIALS, an innovative taskforce that was launched last September by members of the agency’s Plissken faction. AI-CD β is artificial intelligence that is able to give creative direction for commercials.
Quite honestly, I'm not one to quote Martin Sorrell but he really nailed it in his comments about the state of mobile and current traditional agencies.
"We haven't adapted," said Mr. Sorrell. "When people talk about creativity in our industry, they're talking about Don Draper. They're not talking about the new definitions. Believe it or not, people inside media agencies are creative. Software engineers are creative ... It's the definition of it -- we haven't contextualized it correctly yet."
I wonder if traditional agencies will ever get mobile... or the mobile revolution, or the people who use mobile (aka everyone). Consider that 60% of all YouTube videos are viewed on mobile. And the people watching those videos are young, don't have TVs, and live digital lifestyles. Any company that thinks trying to reach them with approaches developed 25 years ago or interrupting them with a "message" on the hope that it will spur an action is lost.
The world changed. It's time for "agencies" to change, too.
At D&D we've preached the fail-faster approach, for years. But it's a difficult concept for some marketers to get. Even more difficult for others to implement. Then along comes Angela Scardillo at Best Buy Canada... who completely gets the approach. And has made it part of the way Best Buy does business.
For far too long, ad agencies have avoided the analytics business. Instead, they’re interested in creativity and enamored with winning awards. As Farmer puts it, “agencies continue to cling to the notion that clients want creativity and service, but what [clients] really want is shareholder value. Agency executives have been completely deaf to the economics.”
For a long time we've been saying that Apple is quietly building health technology and wearable hardware that's ideally positioned to disrupt the health profession. Much like iTunes did to the music industry Apple's health platform will spawn an industry structured on real-time data, analysis, diagnosis and -we believe- innovative healthcare services.
Does it seem overly optimistic? We don't think so. In fact, data analysis of this nature would allow health practitioners to make more accurate recommendations.
IBM has created a new online service, called Watson Health Cloud, designed to analyze data funneled through HealthKit. It is intended to help companies and researchers find medically useful patterns in data collected via Apple’s platform, and to build tools that offer personalized medical advice based on an individual’s HealthKit data.
And if this is tied to genome mapping, we're talking about a revolutionary approach to medicine.