Clever ideas that makes us smile are always rewarded with a share. And this idea reminded us of an idea we had. We were going to take pdf's of all our rejected work and put them in an "ad graveyard" on our site. But then we figured we had two choices... password protect the gallery or get our asses handed to us by MM (or OLD agency). In the end we never got around to it. But it was a fun idea and we had a lot of laughs scheming about it.
Here's an excellent use of social scraping with a positive purpose. We did something similar a while ago, but we scraped for mentions of #bacon and burger lingo (code was done by @oddlytimbot and @oddlystudios). Same approach, but obviously with a completely different objective. I wish we had taken that code and used it for something like this NoHomophobes.com.
This is an excellent example of what can be done by a creative team that actually understands how technology works. We have a theory on how they achieved the effect... but at this point it's a guess.
We figure there's an open API that let's you choose particular keyframes that get used as playhead scrubber preview images. So, they simply edited single frames of the alternate (playhead "video") scene into the main video. And voila, anyone who fast forwards along the playhead sees the alternate... or primary message. Don't drive fast.
I remember talking about this idea years ago. Seriously. It's an idea my friends and I would talk about constantly when we were doing crown land free camp portage trips throughout Ontario. In fact, we spent a massive amount of time working through the details and "developing" a business plan. But once the trip was done we always returned to our jobs in advertising. Nice to see someone convinced a company to make it happen.