February 24, 2016 - No Comments!

Under Armour’s Rule Yourself Campaign Featuring the USA Women’s Gymnastics Team

I LOVE what Under Armour is doing these days. The work is crisp and insightful. What Nike used to be before they became a tired cliche. I especially like how the spot ends, "It's what you do in the dark that puts you in the light." As someone who has spent many many hours getting up at 445am to head to the gym, or the pool, or hit the road on my bike... I get it. I still quietly tell myself to, "just do it." But when I do, it's in the dark.

And, it's not just me... this campaign speaks to my 9-yr-old daughter who can't stop doing handstands, and cartwheels, and pushups with a vow to walk on her hands by the end of the summer. Under Armour just captured the attention of a young generation. And where did she see this ad? Not on TV. She saw it while watching clips on YouTube. As they do.

February 23, 2016 - No Comments!

Mosquito-Repellent Motorcycle Exhaust Pipe

This is really clever.

Moto Repellent, by BBDO Bangkok

"Think of it as a citronella candle on wheels. Mosquito-bourne illnesses are a growing issue in Thailand's slums, with the incidence of dengue fever tripling in 2015. To battle the glut of diseased pests, a Thai charity, the Duang Prateep Foundation, and its agency BBDO Bangkok, repurposed another abundant local feature -- motorcycle exhaust fumes. The result is Moto Repellent, an anti-bug filter that riders--ubiquitous in Thailand--can attach to their tailpipes. The filter contains mosquito repellent oil that, when mixed with the heat from the engine's spent fuel, produces a special smoke that can deter mosquitos for up to three meters."

READ: MotoRepellent : Saving Lives One Ride At A Time from #BBDO Bangkok.